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November newsletter

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We’ll miss you, Lee!

In this newsletter

Cheers, Lee!

Our wonderful barista, Lee McClendon (AKA @coffee_cheers) is moving to Los Angeles over Thanksgiving weekend. Be sure to visit him by Saturday, Nov 21st!

We will really miss Lee! As y’all know, he’s a fantastic barista. Not only is he extra talented, but he’s a genuinely nice guy. We cannot say enough good things about him, and we feel very lucky to have had him on our team!

Lee will always be part of our history and our Dear Diary family. Follow his coffee adventures with us on Instagram.

Lee Bonus! In case you didn’t know, Dear Diary gives baristas a $5 bonus for every 5-star review on Facebook, Yelp, or Google that mentions them by name. We’d love to send him off with a little somethin’ somethin’. 😉

Coming soon! Dear Diary house roasts

Dear Diary Coffeehouse recently joined a coffee roasting co-op, and now we are roasting our own coffee! We are printing our coffee bag labels with McCarthy Printing just up the street. We’re just days away from stocking our shelves with Single Track and Hammock Town, our first two drip coffee roasts.

We’ll send a follow-up email with more details when the coffee is ready to be sold. Stay tuned!

Watch how the coffee label artwork was made

Maple Nitros and Pecan Pie Lattes

Y’all. Kristina’s Maple Nitro recipe is soooo good. 🤤 Originally we were only going to offer it the first two weeks of November, but how about if we keep it until the end of the month?

We retire the Autumn Harvest latte Nov 15th. Then we’ll finish out November with Pecan Pie lattes! Woo hoo! Should we sell slices of vegan pecan pie in the shop too? 🤔 Reply to this email to let Josh and Litsa know!

Bake sale with Prickly Pear Nov 21st

The Prickly Pear sisters (@PricklyPearATX) are back at Dear Diary Saturday, Nov 21st for their second bake sale! The first one, which was on Halloween, was a big success. We heard they’ll have scones this time… 😋

Here’s the Facebook event:

Thanks for buying our gift cards

Your gift cards purchases are tremendously helpful to us. We try to stay positive, but the truth is, Corona has been very challenging. Gift card purchases are great because they support us over time. Thank you, sincerely.

Did you know that we can look up your gift card with your phone number? This could be a great option if you are a regular, and you don’t want to have to pay with a credit card each time.

Buy gift cards online:

Thanks for reading! If you reply to this email, you will reach Josh and Litsa.

Cheers, friends!